Northwind Rebrand
A clearer identity that finally matched the quality of the work.
01 Overview
Northwind's old brand was a patchwork of fonts and colors collected over years. The goal was a single, confident identity.
This is demo content. Tell the real story here — the brief, the constraints, the result.
02 Approach
Started from the words before the visuals: who they are, who they serve, and the one thing they want to be known for. The logo, palette, and type all followed from that.
